Financial Times Campaign

The creation of an artwork features a St. Bernard dog braving a fierce snowstorm, adorned with a Financial Times newspaper hanging from its neck in place of the traditional barrel typically seen on these noble dogs. The Financial Times (FT) is a prestigious international business newspaper, published daily in the morning in London and distributed in 24 cities worldwide. Approximately 110 of its 475 journalists operate outside the UK, underscoring its global reach and influence. This artwork was created at Rodeo FX in 2008 while working as a freelancer.